Taylor Swift – The Success Of Establishing Superstardom

August 30 in 2015, Taylor Swift’s new music video of ‘Wildest Dreams’ was finally unveiled during MTV Music Awards pre-show.

Swift acts a 1950’s movie star falling love with co-star Scott Eastwood. The inspiration for this video was from reading a book by Ava Gardner and Peter Evans, The Secret Conversations.

“since social media did not exist in the ’50s—it would be impossible for actors not to fall in love if they were isolated together in Africa, since there would be no one else to talk to,” GQ magazine reported her premise for the video.

Swift’s another music video ‘Blank Space’ from her fifth album titled ‘1989’ officially became the most-watched video on VEVO with more than 1.2 billion views, the company reported on October 20 via Twitter. This clip became the fastest video to get 1 billion views.

Even though just one year has passed since the album ‘1989’ was released, people have still paid attention to her.

“The character is so interesting, though,” Swift talked to NME. “If you go and read these gossip sites and describe how I am, [it’s] so opposite my actual life.”

Swift creates the character in the video to show a vindictive girl such as herself described in coverage.

She found the irony in this song about the girl who is insecure about her relationships and love, because it is totally like her in media.

“I knew some people would hear ‘Blank Space’ and say, ‘See, we were right about her.’ And that point, I just figure if you don’t get the joke, you don’t deserve to get the joke.” Swift talked GQ about how some of lyrics in ‘Blank Space’ are ironical.

“Half the people got the joke,” she says. “Half the people really think that I was really owning the act that I’m a psychopath, which is fine. Either one is fine as long as they know the semblance of the words, even if they’re incorrect.”

On October 13, Billboard reported that Swift won at the American Music Awards 2015 for six categories including artist of the year, and those winnings led her to the most nominated artist in AMA 2015.

Even though the song categories for this year looks competitive such as Sheeran’s “Thinking Out Loud” and The Weeknd’s “Can’t Feel My Face” face off, and other newcomers are nominated including  Sam Hunt, Walk the Moon and Fetty Wap, her first all-pop album ‘1989’ was the top selling album of 2014, and it remains in top ten in the album charts.

AMA nominees are based on the reflection of album and digital sales, radio airplay, streaming, social activity and touring tracked by Billboard and its data partners.

Taylor Swift, country pop singer song writer, was born in December 13, 1989, in Reading, Pennsylvania and grew up in its Suburb Wyomisssing.

Swift’s interest in music began at the age of nine, and a country musician, Shania Twain, gave her a biggest influence on Swift’s liking to country music.

At that time, she used to work regularly at local events including fairs and talent contests and soon started to learn how to play guitar and write songs.

When she was eleven, she often visited Nashville, where is widely known as a Music City, with her homemade demo tapes and continued travelling back and forth for the next three years. Her family decided to move to nearby Hendersonville, Tennessee with expectations of her music career.

Her song writing ability attracted the attention of SONY and ATV publishing. In addition, Scotto Borchetta, who launched Big Machine Records, found her genius when he saw her performance at the Bluebird Café in Nashville. She got a deal with Big Machine in 2005.

Swift’s self titled debut album, ‘Taylor Swift,’ was released in 2006, which accomplished Number one on Billboard’s country charts and Number five on pop charts.

Her second album, ‘Fearless,’ issued in 2008 included lots of hits such as “Love Story” and “You Belong With Me,” and it made her nominated four Country Music Association awards and American Music Awards in 2009.

At the time of her third album “Speak Now,” she entirely wrote the songs all by herself and it was sold over one million copies in the first week.

Her popularity was growing up with “Red” in 2012 and “1989” in 2014, and a pair of albums officially led her from country music into pop realm. Finally, she moved into stratosphere of superstardom at this point. The statistics of her albums’ sales shows the fact. The sales are steadily growing up.

She writes songs as if they are diary and represents her generation, which always attracts people over the border. She was very good at capturing the voice of teenagers especially in her early works. But now, her songs fascinate more people not only in the United States but throughout the world regardless of age.


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